Some of the most telling images of geeks are to be found in computer repair services using "geek" in their names. There are quite a few of these. Perhaps the best known would be "Geek Squad." But the image I'm going to look at today is from the logo of another organization.
To the right is a design* from a logo being used by a large on-site computer repair company right now (I've blotted out the name). This company does use "geek" in their name, in fact I'm pretty sure that's what the G on the guy's shirt is for.
Here is what amounts to a stereotype in visual form. Young male with computer and ugly glasses, whose hair is unkept. He's coming to your rescue!
The company behind this logo seems to have been largely successful in getting business while using this as their professional emblem.
I would love to hear some reader reactions to this logo. Is it offensive or cute? Does it say something about the company who commissioned it, or about the customers it hopes to win?
I'm going to save my own thoughts for a future installment.
*I assert 'fair use' as justification for using this image to which I do not hold the copyright
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